Follow the steps of the Marketer from "BUITENLAND"

I never planned to start a stroopwafel business. It started with a suitcase — and became an experiment in building a physical business with AI as my sidekick.

A different approach to a political campaign in Súdwest-Fryslân. No established audience. A brand-new Facebook page. And strict regulations limiting political advertising.

Most wellness products try to fix something. But what if nothing is actually broken? What if it's just… out of tune?

Last week, I had the opportunity to deliver a custom-built workshop for the Account Management team at Thuisbezorgd.

In today's fast-changing marketing world, strategy matters more than ever—and AI is no longer just a tool to explore.

Old things work. Until they don't. A lot of businesses run on legacy software—systems built years ago that still get the job done.

This year, I embarked on a journey that took me from understanding farming to navigating the complexities of international business.

Marketing isn't about shouting louder; it's about listening deeper. When I arrived in the Netherlands, I realized understanding customers means truly stepping into their shoes.

It's been nearly two years since I last wrote a blog. Two years of silence, reflection, and transformation.

Recently, I turned 40. Two decades in Sales and Marketing. A decade as an entrepreneur.

When you're emigrating, it's easy to build up this idea of the 'perfect' country in your mind. But reality brings its own lessons about culture and adaptation.

Yes, we did it. All over from Mauritius to the Netherlands. And indeed it was a big step for our family.